brief

Moroccanoil is a global beauty brand with a strong and cohesive visual identity rooted in its signature turquoise/orange palette and Mediterranean-inspired aesthetic. The task was to create a set of digital marketing assets, including social animations, email campaigns, and retouched product imagery, that seamlessly integrated into the brand’s existing design system. The copy and raw photography were provided, but the challenge was to interpret Moroccanoil’s brand guidelines and produce polished, on-brand creative that highlighted both products and lifestyle.

solution

I developed a suite of assets that showcased Moroccanoil’s products while staying true to its minimal, cohesive identity. These included:

• Social animation celebrating 500K followers, designed for bold impact and brand recognition.

• Retouched product photography (with Photoshop masking, color adjustments, and AI refinements) to enhance vibrance, focus, and overall elegance while keeping the natural stone backdrop.

• E-blasts: one highlighting membership perks with clean, benefits-focused messaging; another structured as a step-by-step routine that begins with a “reveal” and guides the user through achieving a sleek final look with multiple Moroccanoil products.

The project required close attention to brand consistency, hierarchy, and tone to ensure every asset resonated with Moroccanoil’s established aesthetic while also driving clarity and conversion.