brief

Fragrance launches are inherently challenging because they demand that brands translate an invisible, sensorial experience into compelling and persuasive visuals. For Le Parfum, Sisley needed a campaign that would position the scent as both a luxury indulgence and a universal daily beauty ritual.

solution

We created a suite of ads and e-blasts that relied on sleek imagery and evocative copy rather than influencers or ornate packaging. By leaning into bold descriptors (“Addictive,” “Divine”), highlighting key notes (lemon, verbena, lavender, mimosa), and framing the fragrance as “the finishing touch” in a beauty routine, the campaign elevated Le Parfum as a unisex and universal luxury.

In its first month post-launch, Le Parfum sold hundreds of units, driven by this creative direction, which is proof that minimal, tightly curated visuals and language can powerfully market fragrance.