brief

Sisleÿa’s global campaigns often leaned heavily on luxury imagery, but U.S. and Canadian audiences engage best with content that blends education and aspiration. Static visuals with only product names underperformed, especially on Meta and Pinterest, where shoppers seek quick proof points and benefits. The challenge was to translate Sisley’s prestige brand voice into performance-driven creative that resonates with both the core 45+ audience and a younger demographic curious about longevity skincare.

solution

I designed a suite of net-new assets including e-blasts and paid social ads that strategically balanced education with elegance. Each creative highlighted a clear benefit (e.g., “Reduces deep wrinkles,” “Add life to years”) paired with aspirational product visuals. This approach drew from past insights showing that light educational cues convert better than pure branding. By adapting copy tone, experimenting with logo treatments, and tailoring visuals for Meta and Pinterest placements, the campaign positioned Sisleÿa Longevity Serum as both a luxury essential and a science-backed longevity solution, thus helping to increase brand awareness and engagement in the U.S. market.